Pilates class prices in Indonesia: how to set packs and memberships
Pilates class price benchmarks from studio price lists in Jakarta and Bali, then how to set drop-in prices, class packs, trial offers and memberships for your studio.
Most pilates studios set their price list by looking at the studio down the road. That is a fair place to start. Other studios’ prices show what clients in your area are used to paying. They do not tell you whether your own studio covers its costs, because their rent, number of reformers and instructor fees are different from yours.
This article uses both sides. First, benchmarks from the public price lists of several studios. Then the steps to set drop-in prices, class packs, trial offers and memberships that make sense for your studio.
Pilates class price benchmarks
We checked the price lists five pilates studios publish on their websites in October 2026: four in Greater Jakarta and one in Denpasar, Bali. Studio names are left out. The figures are list prices, before any promotion running at the time, in Indonesian rupiah.
| Studio | 1 group class | Class pack | Price per class in the pack | Discount | Validity |
|---|---|---|---|---|---|
| A, South Jakarta | Rp385,000 | 5 classes Rp1,760,000 | Rp352,000 | 9% | 1 month |
| B, Greater Jakarta | Rp350,000 | 10 classes Rp2,500,000 | Rp250,000 | 29% | 2 months |
| C, South Jakarta | Rp275,000 | 15 classes Rp3,000,000 | Rp200,000 | 27% | not stated |
| D, Greater Jakarta | Rp120,000 | 5 classes Rp490,000 | Rp98,000 | 18% | not stated |
| E, Denpasar | Rp150,000 | 10 classes Rp1,350,000 | Rp135,000 | 10% | no expiry |
A few patterns stand out across the five lists:
- One group class costs Rp120,000 to Rp385,000, more than three times as much at the top as at the bottom.
- Pack discounts run from 9% to 29% against the drop-in price. The two largest are on the 10-class and 15-class packs.
- Validity, where studios state it, is about one month for every five classes. That works out to one or two classes a week.
- A trial offer for new clients appears on three of the five lists. The shape varies: one cheap class, two classes within 7 days, or three classes within 2 weeks. The discount per class runs from 14% to 52%.
- Private sessions cost Rp300,000 to Rp900,000 a session, depending on the instructor’s seniority.
- Monthly memberships are rare. Only one of the five studios lists one.
Five studios are too few to call a market average. Use the table as a picture of the range, then check the price lists of three to five studios closest to your own location.
1. Set a floor price from your own costs
The floor price is the lowest price per visit that still covers the studio’s costs. It is the same calculation as break-even in our article on how much it costs to open a pilates studio in Indonesia: monthly fixed costs divided by a realistic number of visits, plus the instructor fee per participant and the transaction fee.
The key word is realistic. Calculate with the average number of people who actually come, such as three or four in a six-reformer class. A price that only covers costs when every class is full will lose money almost every day.
The price per class in your largest pack should never fall below this floor. If the market price turns out to be lower than your floor, change your costs or your concept, not the discount.
2. Build a price ladder
A price ladder brings the price per class down a little at a time as the client commits more. The usual order:
- One class (drop-in): the highest price per class. For occasional clients and travellers.
- Small packs, 3 to 5 classes: a small discount, around 5% to 15%.
- Larger packs, 10 classes or more: a bigger discount, around 15% to 30%.
- Membership: the lowest price per class, for clients who come regularly.
Keep the steps gentle. If a 10-class pack is far cheaper than a 5-class pack, almost everyone buys the 10, including clients who only come twice a month. Their credits pile up, then expire, then the client is unhappy.
3. Validity is part of the price
A 10-class pack valid for a year is in effect a discount with no commitment. The right validity nudges clients to come at the rhythm you expect, and limits how many classes you still owe.
The market pattern above is a sensible starting point: about one month for every five classes, plus some room for a missed week.
There are two ways to start the clock:
- From the day of purchase. Simple, and it nudges clients to start soon.
- From the first class used. Kinder to clients who buy during a promotion and only come weeks later. Nobody feels they lost value before they started.
A pack can also be limited to certain class types. A reformer pack, for example, can exclude private sessions, so clients do not spend group-class credits on a session that costs far more to run.
4. Trial offers that do not undercut your prices
A trial offer is how new clients come in. The trouble starts when anyone can buy it, again and again. Existing clients buy it too, and your regular price stops meaning anything.
Three limits keep a trial offer healthy:
- First purchase only. One person, one time.
- Short validity, 7 to 14 days, so new clients come straight away and build a habit.
- Point it at quiet hours. A discount for weekday morning classes fills empty slots without cutting the price of your busy ones.
5. Class packs or membership
Class packs suit clients whose attendance is irregular. Memberships suit clients who already have a fixed weekly routine. Most studios sell both: packs as the way in, memberships for regulars.
The quickest way to compare them is the price per visit. Take a membership at Rp1,800,000 a month:
| Visits per month | Price per visit |
|---|---|
| 4 | Rp450,000 |
| 8 | Rp225,000 |
| 12 | Rp150,000 |
For a client who comes four times a month, this membership costs more per class than any pack in the table above. For a client who comes three times a week, the price per visit drops to Rp150,000. Put numbers like these at the front desk, so clients can choose for themselves without feeling sold to.
Two things to settle from the start for a membership:
- A daily class limit, or a monthly quota. A membership with no limit at all can let a handful of members fill your peak classes while pack clients cannot get a slot.
- A pause for injury or travel. A client who cannot come for two weeks does not feel short-changed, and does not quit in frustration.
6. Private, duo and trio sessions
Private sessions are priced from the instructor’s time, since one client has the room and the instructor’s full attention. Two to three times the group class price is normal, as the price lists above show.
For duo and trio sessions, price per person. “Rp300,000 per person” is easier for clients to compare than “Rp600,000 per session for two”. Set a minimum number of people too, so a duo session does not run with one person at the duo price.
When to raise your prices
Signs your prices are too low:
- Classes at peak times have been full for two months in a row.
- Clients often cannot get a slot at the time they want.
- Rent or instructor fees have gone up.
Raise prices for new purchases, announce it two to four weeks ahead, and let packs already sold keep their original terms.
Running this price list in Vlora
Each part of the above can be set up in Vlora:
- Class pack validity counts from purchase or from the first class used, and a pack can be limited to certain class types or locations.
- Memberships can be unlimited, or have a quota and a daily class limit. Staff can pause a membership when a member is injured or on holiday.
- Vouchers can be limited to first purchases, to certain hours and days, and to a maximum discount. Clients see the discount at checkout before they pay.
- Duo and trio sessions are priced per person, with a minimum and maximum number of people.
- Class packs already sold keep the terms they were bought with, even if you change the pack.
More on the Class packs, memberships & rules page. For the cancellation rules that go with a price list, see these pilates studio cancellation policy templates.